Have Twitter Moments ever become a thing? I mean, they’re still there, obviously, they’re still a part of the wider Twitter experience, but they never really took off how Twitter had hoped – that being a new way for users to discover the best of what the platform has to offer in an easy, user-friendly […]
Twitter’s Adding ‘Sponsored Moments’ Which Could Give the Option a New Boost Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger Read More »
Imagine walking into a Ferrari dealership. Stunning vehicles dot the showroom floor. The Enzo. The California. You set your eyes on an F430. The price tag: $300,000 smackers. This is a fabulous machine. One of the finest sports cars on earth. Of course it costs $300,000 because why would it cost any less? The car
1 Analogy to Find the Right Sponsored Post Rate for Your Blog Read More »
As Snapchat works to boost advertiser interest – especially in the wake of their latest, disappointing performance numbers – the app has announced a new option which will enable brands to use Context Cards in their Sponsored Lens and Geofilter campaigns. As you can see, the new option will provide a ‘More’ prompt at the
Snapchat Adds Context Cards to Sponsored Lens and Geofilter Campaigns Read More »
Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so
Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites Read More »
If you’re familiar with sponsored content as an income stream, chances are you’ve been asked for a media kit or a proposal to do a sponsored post. Unfortunately, the world of sponsored post rates and assessing the value of your site is a bit like the wild, wild west. It can be daunting putting together
One Screenshot You Must Include When Pitching a Sponsored Post Read More »
Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more Read More »
In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords
How to generate B2B leads with LinkedIn’s Sponsored InMail Read More »
