SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants
Unique product descriptions avoid duplicate content and thus help brands and retailers rank on search results. Retailer Fleet Feet created its own description of Nike’s Zoom Vaporfly 4% Flyknit running shoe, enabling it to rank on page one. Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? […]
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