video marketing techniques

5 common IGTV marketing mistakes

IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet users. What could be more effective than video marketing though? Maybe video marketing combined with …

5 common IGTV marketing mistakes Read More »

3 content marketing videos every brand should create

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer …

3 content marketing videos every brand should create Read More »

3 ways to make your videos stand out on Amazon (and beyond)

How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product …

3 ways to make your videos stand out on Amazon (and beyond) Read More »

Premium or not? How to spot the content consumers will covet

If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of what is premium – and what isn’t – is highly subjective. To quote Inigo Montoya: …

Premium or not? How to spot the content consumers will covet Read More »

Are vertical videos the future of your video marketing? [Infographic]

Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of …

Are vertical videos the future of your video marketing? [Infographic] Read More »

Defining your video marketing strategy

Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore. …

Defining your video marketing strategy Read More »