standards

With cookies under attack, the IAB calls for new tracking standards – Econsultancy

Advertising, cookies, Privacy and data protection /

The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If […]

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How to address data and architecture standards in agile development

Technology NEWS /

One challenge agile leaders and teams face is how to define and follow data and architectural patterns and standards in agile development. There’s a belief that it’s hard to drive data and technical standards because agile teams work in sprints that are usually two to four weeks long, and product owners generally overbook the backlog

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Google wants new industrywide standards to balance privacy and ads personalization

SEO BLOG /

Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay for content, but are also increasingly concerned about online privacy. Google is seeking to navigate a middle path that balances privacy and user control over data and personalized advertising, which the internet has become

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IAB launches 2.0 version of controversial adtech standards

Media articles, Technology NEWS /

Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation.  Two months ago, the UK data watchdog, the Information Commissioner’s Office, called out the IAB’s Transparency and Consent Framework for being “non-compliant” under GDPR, Europe’s data privacy law.  The

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Next Generation Search Engines Market 2019 Forecast to 2024 by Market Standards, Industry Scope, Market Size with Revenue, Price, and Gross Margin

search engine optimization cost, SEO BLOG /

The comprehensive study of “Next Generation Search Engines Market” report provides deep idea into the market dynamics & overall development of the industry. The report covers growth prospect, current information, market risks involved, cost structure & several other vital information is included in the Next Generation Search Engines industry report. The latest market study on

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Survey reveals how much influencers earn as industry pushes for more standards – Econsultancy

Influencer marketing /

Eye-popping headlines suggest that some influencers are making staggering amounts posting content on behalf of brands, and there is very little doubt that the biggest influencers are making (not-so-)small fortunes from their content. But how much does the average influencer really earn when a brand pays them to promote their wares? According to a study

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New Study Unveils the Technical Optimization Standards of Top Pages on Google – EDGY_ Labs

SEO BLOG /

A new study conducted by researchers from Searchmetrics has revealed the technical optimization standards followed by the top-ranking websites on Google SERP today. Based on the analysis of landing pages that rank in the top 20 search results of Google for 10,000 keywords, the researchers were able to determine the following key optimization standards: Landing

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How and why the SEO tools industry should develop technical standards

search engine optimization for dummies, SEO BLOG /

The SEO technology space could benefit tremendously from the establishment of technical standards. Implementation of Google’s own specifications is inconsistent within our tools and can lead less-experienced SEOs to believe their sites are in better shape than they are. In the same way that the W3C rallied around the definition of protocol standards in 1994

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Truth in Measurement launches to create standards for sharing ad measurement data

A-From MTT, Channel: Martech: Advertising /

Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and

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