According to the Bureau of Labor Statistics, around 80 percent of new businesses survive a year or more of operation. It’s no different in the consumer health and medical product industry. While a startup takes a lot of work and can be a scary proposition, the rewards can be immeasurable. As medical devices and home […]
4 Ways Your Consumer Health Product Startup Can Find Success Read More »
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle. Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic
5 Reasons Your Startup Might Fail (And What To Do About It) Read More »
Retailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of their brick-and-mortar ones. This had led to kiosks, mobile apps that point to inventory in a physical store, and location-based offers, among other efforts. This week, a startup is launching a new and patent-pending approach: Put
A startup called June20 puts iPads on rails to bring online into physical stores Read More »
True believers say content marketing has enormous long-term benefit. Skeptics say it’s just the latest marketing fad. As a startup or small business, do you go all in or go another route? If you’re not sure whether content marketing is for you, here’s the story of a startup that’s now 10 years into its content
What 10 Years of Content Marketing Did for This Startup Read More »
The sobering statistic that half of all companies fail within 5 years is well-known to startups; but a pervasive reason behind that figure isn’t always apparent. Did you know 42% of businesses fail due to a lack of market demand for their product or service? That’s why it’s important to not only test and verify
Scaling and Automating an Accidental Startup with Conor Lee Read More »
I was one of the two lucky immigrants who co-founded the online real estate marketplace Trulia in 2004, which later went public in 2012 and was eventually acquired for billions of dollars in 2015. From an outsider point of view, we executed our well-defined business plan beautifully from founding to eventual exit and our decade-long
According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011, and in terms of quantity more video content is uploaded in an average 30 day period than all three major US TV networks combined have created in 30 years. While it’s
Navigating the Video Landscape: Your Start-Up Cheat Sheet Read More »
Start-up budgets, especially in the early stages, are almost by definition extremely limited. A typical start-up is usually just a handful of motivated people with a great idea and a vision of making it big. Not having the resources to hire people left and right means that multitasking has become an integral part of startup
Last month I attended Shop.org and had a chance to meet with a friend who introduced me to a company called Gatsby. Given my background and current feelings about trends with influencers, this caught my attention quickly. Gatsby is a different type of micro-influencing tool that identifies real micro-influencers from within the companies current customer base. Not so long ago, social media marketing was all about
How This Startup Is Redefining Influencer Marketing Read More »
Since starting my own company, I have learned (very quickly) some major differences between entrepreneurs that succeed and those that fail–or forever pledge the title of “entrepreneurship” meanwhile staying snug and safe in their 9-5 job. Before I took the leap to launch Digital Press, I looked at entrepreneurship totally differently. It’s ironic, actually, how
