Instagram’s reportedly testing a new option which would enable users to add music clips to their Stories via music stickers, adding yet another functionality to their rising Stories format. The test was first reported by user Ishan Agarwal, and expanded upon by Jane Wong. As you can see in the above image (which is likely […]
Instagram’s Testing a New Music Sticker Option for Stories Read More »
Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its self-serve ads manager. Previously only available to advertisers as a fixed slot near the top of Snapchat’s Discover feed, Story Ads will now include the same targeting options and auction-based pricing as Snap Ads,
Instagram continues to push ahead with new Stories features and tools. Earlier this week, reports circulated that Instagram’s working on a new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its ‘Focus’ mode for selfies. Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker
Instagram’s Working on a New Q and A Sticker Option for Instagram Stories Read More »
It appears Snapchat made a few changes to its redesign when some users noticed their friend’s Stories reverting to the chronological order. The algorithmically sorted feed, similar to Facebook and Instagram, has frustrated the app’s most loyal users since its launch. The new tweak shows the most recent Stories in reverse order, making it easier
Snapchat Reverts to Chronological Stories for Some of its Users Read More »
“We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.” This quote, to the surprise of many, came from Facebook CEO Mark Zuckerberg during the company’s Q4 earnings call in February. Essentially, this is something of a concession that a competitor –
Facebook Continues to Push Facebook Stories with New Tests Read More »
Last year, digital advertising saw the rise and fall of many players and trends – some that stuck and some that quickly fell to the wayside. One 2017 trend that’s here to stay is the growth of video advertising. SocialCode saw online ad spend surpass TV ad spend for the first time in history last
How to use Instagram Stories to drive your bottom line Read More »
Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the platform. Originally, the test included an “i” button added to news headline links that, when clicked, displayed more information about the article and the publisher that ran it. Now, in
With the use of social media Stories on the rise, more and more brands are also considering how they can use the Stories format to better connect with their audiences. The immersive, mobile-focused option can be great for sharing fresh insights, with vertical presentation enabling new opportunities. But which should you use? There’s the original,
Which Stories Option is Best for Your Brand? [Infographic] Read More »
Facebook has quietly added in a couple of new options for Facebook and Instagram Stories which offer some additional functionality, and new considerations for the tools. First off, on Facebook Stories – Facebook’s added in new sticker options which enable you to add in weather and location, but also to tag friends using the ‘Name’
Facebook Rolls Out New Options for Facebook and Instagram Stories Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
