Streamlines

Google Ads significantly streamlines attribution reporting

Google Ads significantly streamlines attribution reporting

SEO BLOG /

The new visualizations on the Overview page are part of an overhaul of Attribution reporting in Google Ads. Attribution reporting in Google Ads is getting an overhaul. The name is also changing from Search attribution to simply Attribution, Google announced Thursday. The update significantly streamlines the reporting. The Attribution section is going from this: To […]

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How Technology Streamlines the Self-Storage Customer Journey

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Today’s self-storage operators are well-oiled, unit-slinging machines capable of generating a powerful revenue flow with the touch of a button. Their customer service is inspiringly effective yet never lacks that personal touch, and they possess organizational skills that would put Martha Stewart to shame. How did these self-storage masters perfect their craft? What sacred arts

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Commerce, Display Advertising, E-Commerce /

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites

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New Version of Adobe Experience Cloud Streamlines Content Delivery

SEO BLOG /

The latest version of Adobe Experience Manager, released Feb. 13, leverages Sensei, the company’s artificial intelligence and machine learning technology, to better manage and automate the delivery of personalized web content. Adobe unwrapped its cloud-based marketing platform, the Adobe Experience Cloud, two years ago. Adobe also announced the general availability of Adobe Asset Link (pictured),

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Infusionsoft Rebrands as Keap, Streamlines Tasks for Small Businesses

InfusionSoft, Technology Trends /

Infusionsoft is now known as Keap. And Keap has a new smart client management software product built specifically for small businesses. The Keap rebranding and launch is specifically designed to appeal to the large market of small home based businesses as well as those in the professional and personal service industries that have been previously

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Amazon streamlines ad products under new Amazon Advertising brand

A-Post to MarTech Today, Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, E-Commerce /

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome

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Shopify’s ‘Ping’ App Streamlines Customer Conversations for Merchants

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As an entrepreneur, time is your most valuable resource, especially when you’re in a highly competitive market. Shopify is now helping businesses maximize their time with a new app that manages customer conversations across multiple messaging platforms. The company recently rolled out ‘Ping,’ for iOS devices. The standalone app can streamline customer interactions from SMS, Facebook Messenger, or

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Microsoft Pay Streamlines Online Payment in Outlook

ENTBusinessNews, SEO BLOG, SmallBusinessNews, SmallWebBusiness /

Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it takes is a click on an Adaptive Card that details the invoice and

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Salesforce Success Story – Matouk Streamlines Operations, Sees Big ROI

SEO BLOG, Small Business Advice, Sponsored /

While Fortune 500 brands enjoy an advantage in scale, small businesses thrive by differentiating themselves through agility and personal customer service. And for family-owned luxury bed linen manufacturer Matouk, choosing the right technology partners empowered the company to compete on price and service while growing customer relationships against their web-based competitors — the result is a 223%

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