Tactic

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15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us …

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The Power of “No” in Business: The Best Sales Tactic

One of the best sales tactics is learning how to say “no.” That sounds counterintuitive, right? Well, it isn’t. When it comes to sales, if you’re the one selling, your goal is to bring in revenue. But your customer has a different goal: to pay as little as they can and get as much as …

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Jeffrey Epstein was a PR master at managing his reputation — here’s why his ‘spamming the internet’ tactic wouldn’t work today

Jeffrey Epstein wielded upper-crust cachet and an online PR storm to rehabilitate his image after registering as a sex offender more than a decade ago, according to a recent profile by The New York Times. But the latter tactic would be far less effective if he were to employ it today, reputation-management experts told MarketWatch. …

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The Most Underrated Tactic to Boost Your Search Ranking: Podcasting

In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there …

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