Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us […]
15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic Read More »
Like my post? Please share! “Hermit crab SEO” is my name for the local SEO tactic of moving to a new place of business, creating a Google My Business page at the new address, and leaving up your old Google My Business page (which still uses the old address) until Google removes it or your
Hermit Crab SEO: a Google Maps Ranking Tactic That Should Not Work Read More »
One of the best sales tactics is learning how to say “no.” That sounds counterintuitive, right? Well, it isn’t. When it comes to sales, if you’re the one selling, your goal is to bring in revenue. But your customer has a different goal: to pay as little as they can and get as much as
The Power of “No” in Business: The Best Sales Tactic Read More »
Jeffrey Epstein wielded upper-crust cachet and an online PR storm to rehabilitate his image after registering as a sex offender more than a decade ago, according to a recent profile by The New York Times. But the latter tactic would be far less effective if he were to employ it today, reputation-management experts told MarketWatch.
I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer seems obvious enough. The first result, from Moz, defines it as, “the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a
Conversion optimization is an operating system (not a tactic) Read More »
In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there
The Most Underrated Tactic to Boost Your Search Ranking: Podcasting Read More »
Clickbait: it’s the content that seems to go viral almost overnight, generating an unbelievable amount of clicks in a short period of time. Yet, search engines and social media platforms adjust their algorithms to suppress content that looks like clickbait. You’ve seen the headlines: He was broke until a mysterious stranger taught him this one
GoodFirms revealed the most helpful digital marketing strategies with the support of marketing experts Washington DC, 18 April 2019 — Internet marketing tools have changed the old traditional methods of promoting the products and services. Digital marketing has taken place and has become the most popular technique to reach targeted customers globally. To get familiar
45% of Experts Believe SEO to be the Best Inbound Marketing Tactic Says GoodFirms Survey Read More »
Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when
The Sneaky Tactic Ecommerce Brands Use to Attract More Customers Read More »
In 2018, Google announced that Google Lens (an app that lets users search for objects directly from their camera) would now be available through Google Image Search – and this is part of an imminent wave of transformation in search patterns. We explore why 2019 will be the year of visual search, and share three
Why Visual search will be the #1 Marketing Tactic in 2019 Read More »
