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6 Tips for Scaling Up Content Production without Sacrificing Quality

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: …

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How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

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Do slides add or detract from your presentation?

Harvard University says they detract! “Harvard just discovered that PowerPoint is worse than useless”, article by Geoffrey James, Contributing Editor, INC.com “PowerPoint was rated (by online audience) as no better than verbal presentation with no visual aids (ouch)” Let me give you my view, based on twenty years as both presenter and coaching presenters to …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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How to Boost Your Social Media Marketing Efforts with Content Marketing Tools

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there’s one single goal …

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The Most Underrated Tactic to Boost Your Search Ranking: Podcasting

In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there …

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7 Creative Ways to Make Your Blog Posts Stand Out

If you’re investing in content marketing, blogging will form part of your strategy. But despite there being over 4.4 billion active Internet users ready to feast their eyes on content, your blog post probably isn’t going to reach them — especially when over four million blog posts are published every day (and that’s just on …

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8 Facebook Ad Copywriting Tricks to Maximize Conversions

Creating a successful, profitable Facebook Ad campaign is a little like baking: all the ingredients need to come together just right if you want everything to turn out well in the end. You need the right audience targeting options, the right placements, the right bid, the right offer, and the right message. There are plenty …

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What’s the Ideal Number of Blog Posts to Write Each Week?

It’s no secret that publishing quality content on a regular basis is one of the best ways to generate leads. But what does “regular basis” actually mean? For some companies, a schedule of one blog post per month meets that criteria, while others crank out several every day. Most lie somewhere in between, posting weekly, …

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How to Increase Website Traffic through Social Media

The fight for website traffic is a tale as old as time. From creative content to Search Engine Optimization (SEO), site owners are leveraging everything they can to increase traffic. Despite the many unknowns when it comes to the impact of social media on SEO rankings, one aspect is a certainty: the potential for referral traffic …

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4 Rules to Create a Strong Local Branding Strategy

If you have a great business idea and product, having a successful strategy to bring in local customers is key. Local branding gives you an opportunity to form a bond with a local audience and drive sales to new heights. To successfully brand yourself, it’s important to not only understand the market you are in …

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