audience

How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

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Do slides add or detract from your presentation?

Harvard University says they detract! “Harvard just discovered that PowerPoint is worse than useless”, article by Geoffrey James, Contributing Editor, INC.com “PowerPoint was rated (by online audience) as no better than verbal presentation with no visual aids (ouch)” Let me give you my view, based on twenty years as both presenter and coaching presenters to …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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How to Boost Your Social Media Marketing Efforts with Content Marketing Tools

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there’s one single goal …

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The Most Underrated Tactic to Boost Your Search Ranking: Podcasting

In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there …

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7 Creative Ways to Make Your Blog Posts Stand Out

If you’re investing in content marketing, blogging will form part of your strategy. But despite there being over 4.4 billion active Internet users ready to feast their eyes on content, your blog post probably isn’t going to reach them — especially when over four million blog posts are published every day (and that’s just on …

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