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Is your customer the unifying thread? How to do martech right

[ad_1] In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term martech or stack was in play. During our meeting, my contact handed me a single sheet of paper with 20 different logos representing all the technologies they used to …

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‘Red Thread’ Marketing With Tamsen Webster

[ad_1] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The first time I invited Tamsen Webster to Marketing Smarts, she explained “Why Your Marketing Doesn’t Work,” and shared invaluable tips for structuring marketing communications in a way that walks people from knowledge to belief and, ultimately, to action. …

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AMP as a Ranking Signal, Google Search Console Refresh and More: Weekly Thread Roundup

[ad_1] It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and  a new badge feature in image search. In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more? Google Search Console Refresh …

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