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Top Sources of Funding for Women-Owned Businesses in 2018

Biz2Credit’s 2017 analysis of 25,000 businesses discovered that the small business loan approval rates were 15 to 20 percent higher for male applicants than they were for female-owned companies. Biz2Credit examined primary data submitted by business owners themselves in their loan application packages and found that women-owned firms trailed their male counterparts in terms of

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Business and Leadership Lessons From One of America’s Top Turnaround Executives

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and

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of-Mouth – The Five Top Trends That Will Shape Influencer Marketing in 2018 : MarketingProfs Article

In 2017, influencer marketing successfully made the transition from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix. Interest in the topic increased 90-fold from 2013. The success of influencer marketing lies in being able to break through the noise and content saturation in today’s digital environments by

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Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the

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Top 3 Video Advertising Trends in 2018

The global digital video advertising market has been on the rise for several years now, and given the recent ad revenue reports, looks like it will only grow and evolve further in 2018. Namely, the amount of advertising revenue in the digital video sector reached the entire 2 700 000 000 USD in Q2 2017

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Kinsta, Flywheel or WPEngine – Three Top WordPress Hosts Compared

Home / Hosting / Kinsta, Flywheel or WPEngine – Three Top Managed WordPress Hosting Companies Compared By Daniel Pataki January 13, 2018 So, you’ve done your research on managed WordPress hosting and you know Kinsta, Flywheel, and WP Engine are all dependable providers. What now? What exactly is the difference between these companies, and which

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