Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Channel: Video, Display Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG, video /

Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action. […]

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