Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a […]
Are TrueView video discovery ads the better option for your brand? Read More »
Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you
TrueView for action inventory extends to Google video partners Read More »
All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video ad formats have been built to provide advertisers with unique insight into their audiences that most video-focused content marketing cannot accomplish. The problem is, most advertisers don’t take advantage of it. Instead,
TrueView audience engagement: Paid strategies to find fans and reduce waste Read More »
Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded
YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the top. The year-end ad leaderboard focused only on the direct-response ad format, a shift from YouTube’s usual annual list ranking the top trending video ads overall. Why you should care YouTube’s focus
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard Read More »
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Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google zero results, European Commission complaints & TrueView Read More »
If someone asked me today which campaign type is the perfect marriage of brand awareness and direct return, my answer would be TrueView for Shopping campaigns without hesitation. I can showcase my products both while my video ad is running and even after the ad is completed or skipped. The goal here is to encourage
TrueView for Shopping: The perfect marriage of awareness and direct response Read More »
Almost two years ago, we heard that people spend one billion hours on YouTube every single day. If you still don’t think your audience is on YouTube, you’re probably wrong. And if you are an ecommerce business looking for different ways to target potential customers with Google Ads, you need to get serious about TrueView
TrueView for Shopping: A Quick Guide to Product Selection Read More »
On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach
YouTube’s new TrueView for reach format makes bumper ads skippable Read More »
