TrueView

TrueView for action inventory extends to Google video partners

Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you …

TrueView for action inventory extends to Google video partners Read More »

TrueView audience engagement: Paid strategies to find fans and reduce waste

All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video ad formats have been built to provide advertisers with unique insight into their audiences that most video-focused content marketing cannot accomplish. The problem is, most advertisers don’t take advantage of it. Instead, …

TrueView audience engagement: Paid strategies to find fans and reduce waste Read More »

Measuring the Success of TrueView YouTube Ads

Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded …

Measuring the Success of TrueView YouTube Ads Read More »

Grammarly tops YouTube’s TrueView for Action 2018 leaderboard

YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the top. The year-end ad leaderboard focused only on the direct-response ad format, a shift from YouTube’s usual annual list ranking the top trending video ads overall. Why you should care YouTube’s focus …

Grammarly tops YouTube’s TrueView for Action 2018 leaderboard Read More »

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, …

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com