The sensational implosion of the 20th-century American press was precipitated by a combination of hubris and negligence. The press suffered from what might be understood as the formal characteristics of a personality disorder, a set of rigid beliefs and actions resulting in a pattern of familiar self-destruction—the same affliction of myopic arrogance that led to […]
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and
Truth in Measurement launches to create standards for sharing ad measurement data Read More »
If your business has a website, you know how important SEO is. Learning and mastering search engine optimization is a tactic most online business owners should prioritize. It’s not the most exciting thing to do, but it can pay off tenfold. For starters, building your organize SEO is free. All you have to spend is time.
The Truth about Improving your Site SEO in 3 Simple Steps Read More »
In the golden age of the smartphone, we’re all experts at multitasking. It doesn’t take much effort to scroll through emails while you listen to music and message with friends. In fact, few of us even register that we’re multitasking at all. The act has become so ingrained in our daily lives that doing just
The Sad Truth Behind Multitasking: Productivity’s #1 Killer [Infographic] Read More »
I’ve never been a fan of the self-proclaimed “SEO guru.” Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact is, for a handful of brands buying SEO services, the
If you peeked behind the curtains of the average self-employed entrepreneur’s office windows, what would you see? A pajama-clad couch potato eating Fruit Loops and watching cartoons while pricing flights to Fiji, or a stressed-out dynamo simultaneously juggling three conference calls, answering emails, and trying to keep two toddlers and a dog quiet? “Perceptions of
Give Us 5 Minutes, We’ll Give You the Truth Behind Self-Employment Read More »
Look at the featured image guys. Alonzo Pichardo just released our latest chat. You can listen to it here: The podcast episode registered 1,000 listens in 1 hour. What does it take to register 1,000 listens in 1 hour? 10 years of diligent service on Alonzo’s part. What did it take for an internet marketing
Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the
New Research Reveals Shocking Truth About Political Ad Spending Read More »
If you want to run a successful and sustainable business, you need to create regular practices that support your operations and growth. But you also need to cut out any practices that don’t serve your business. To separate good business practices from bad business practices, here are some lists and expert tips to consider. Good
The Truth About Good Business Practices vs Bad Business Practices Revealed by Experts Read More »
We toss the word empathy around these days, especially in customer experience circles. And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. The best customer-centric organizations leverage customer empathy to create a more positive journey for
You Need to Know the TRUTH About Customer Empathy! Read More »
