You want peace of mind when sending your messages to your subscribers. Here at AWeber, we have a group of trained specialists on our Best Practices team that monitors your email deliverability 24/7. Our Best Practices team ensures AWeber provides you the highest deliverability rates in the email marketing industry. We help you make it […]
Restoring Truth and Human Value to the Advertising Industry In waves of change and tribulation, the lessons always follow. It is in these storms where we may find what matters most, leading ourselves to shore with strong values as our sail and a distinct sense of self to keep us afloat. This is the human
Restoring Truth and Human Value to the Advertising Industry Read More »
In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Gaetano Nino DiNardi, Vice President of Marketing for Sales Hacker. Source link
The Ugly and Beautiful Truth About Content Audits Read More »
May I have your attention? Do I have your trust? The answers often are not the same. And yet marketers often conflate them. Grabbing a consumer’s attention for any length of time is seen as a proxy for “engagement.” And “time spent” is equated to the depth trust of the brand by a consumer. Of
You Must Win Every Moment of Trust to Win the Moment of Truth Read More »
More than 250,000 unionized United Parcel Services (UPS) (NYSE: UPS) members have voted to authorize a strike should negotiations for a new contract fall through. UPS union members are bargaining for improved wages, pensions, welfare contributions and overtime provisions. The current contract expires at the end of July, and workers say they will strike on August
The Truth about the Looming UPS Strike – and How Your Business Can Prepare Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Buyer personas don’t work if you make stuff up,” Adele Revella told me during this week’s episode of Marketing Smarts. “They work if you listen to customers first.” That the creation and use of robust buyer personas can play an
Social media is undergoing an identity crisis. After numerous public embarrassments surrounding fake news, technology addiction, and most recently, privacy concerns highlighted by the loss of 50 million user’s personal information to organizations like Cambridge Analytica, users have had enough. In the court of public opinion, Facebook and other social media platforms are viewed in
The Truth about Niche Social Networks and Why Your Business May Need Them Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. On many days, research reports fall upon my inbox like comedic actors of the Mr. Bean School trying to get a laugh. Often, they’re concocted by PR people, worded in order to get the precise answers their
Usefulness Content Freshness “The Ugly Truth About Cash: 50 Ways Employees and Vendors Can Steal From You and What You Can Do About It” is a sad, but necessary book that will open your eyes and give you great advice on how to protect your business from those you trust most. When you think about
Does your small business have an employee recognition program? If not, it could be time to consider one. The war for talent is being waged harder than ever, reports a study of HR professionals from SHRM/Globoforce. Nearly half of respondents in the survey say their biggest management challenges are employee retention and turnover. To overcome
Give Us 5 Minutes, We’ll Give You the Truth about Employee Recognition Programs Read More »
