Marketing Podcast with Gretchen RubinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I discuss […]
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Back to Podcast John Jantsch: Let me ask you something. How do you handle expectations? What’s your tendency when expectations arise, when you set goals, when you have objectives, when people ask you to do things? For this episode of the Duct Tape Marketing Podcast I speak with Gretchen Rubin, author of the Four Tendencies,
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6 different options for marketing plans Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of plans within marketing and business, all with a different scope. The challenge
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Hey, it’s Darren Rowse from ProBlogger here. I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks and a whole lot more all designed to help you as a blogger to start an amazing blog, to grow an audience, to create content that will change the world and make money from
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Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren’t. The common question is this: What keywords should I monitor? To answer that question comprehensively, I will first explain what the word
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Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data from a survey of 255 marketers (46% work for B2B firms, 31% for B2C firms, and 23% for hybrid B2B-B2C firms). Some 46% of
Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats. As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching
I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION
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Companies who have implemented referral partner software to automate partner referrals and incentives are using it to help meet growth objectives by leveraging smaller partners, qualifying potential resellers and continue to get revenue from resellers who can’t transform to a SaaS delivery model. And as more companies start to diversify partner relationships and automate this
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Our Top Digital Marketing Companies of 2017 9.7/10 9.6/10 9.6/10 9.55/10 9.4/10 NOW WITH MORE! This post about the types of content viewers love was updated for 2017 to reflect new information and more examples! 70% of marketers say that video is responsible for more conversions than any other type of content. Video continues its onward
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