Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, […]
7 Social Media Marketing Trends You Can’t Ignore in 2020 Read More »
Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News
Video SEO: New tool by Trint helps make spoken words in videos crawlable Read More »
How To Use Video During a Product Launch One easy way to turbo-charge the results of any new product launch is by integrating the use of video. That’s especially true on social media, where the inclusion of video in any post will result in more views and higher engagement than just about any other type
Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put
12 Incredibly Useful Video Tools for Content Marketers Read More »
Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before. Talking about video marketing, one cannot help but mention YouTube, the platform synonymous
Eight tips to getting your videos ranked on YouTube in 2019 Read More »
Today, I’m going to talk about seven content marketing hacks that will crush it in 2019. Content Marketing Hack #1 – The Skyscraper Method I’ve talked about the art of the skyscraper technique, which was developed by Brian Dean of Backlinko back in 2015. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content
7 Content Marketing Hacks That’ll Crush it in 2019 Read More »
Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. There have been numerous studies
The Benefits of Including Video on Your Website [Podcast] Read More »
Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your
7 Marketing Strategies that Work to Increase Conversions Read More »
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that
17 marketing campaigns with a positive message for women Read More »
