Understanding

5 Steps to Understanding Your Audience [Infographic]

Are you looking for ways to improve your marketing strategy? Want to learn how to understand your audience so you can provide more targeted outreach? MPP Global share 5 steps to understanding your audience in this infographic. Here’s a quick summary: Identify your target demographic Identify the psychographic Develop your brand Identify marketing communication platforms Grow

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How Understanding User Intent Can Help Build Better Micro-Influencer Campaigns

Influencer marketing has become a powerful weapon for brands. It’s fundamentally changing the way they connect with their target audiences, and global brands across every industry are using influencers to connect with consumers they may have missed otherwise. For many brands, influencer marketing circumvents many of the major marketing issues they’re experiencing today. For example, an

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Understanding The Difference Between ‘Micro-Influencers’ and ‘Mega-Influencers’

Have you ever read a post by your favorite blogger, or seen a product recommendation from them, and snapped it up right away? This is influencer marketing in action. By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant, and already engaged, in order to increase sales. And

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Master The Art of Mobile Apps with These 4 Tips – and an Understanding of Your Customers – Small Business Trends

According to ComScore’s 2017 Cross Platform Future in Focus report, the average American adult spends almost three hours a day glued to their smartphones. (I’m actually surprised that figure isn’t higher.) How can you take advantage of your customers’ passion for their mobile devices to get them into your store more often? The 2018 Mobility

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