Understanding

Understanding Custom Reports & Advanced Segments in Google Analytics

Analytics & ROI Analysis, SEO BLOG /

You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information […]

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Understanding the Subscriber’s Perception of Your Email [Infographic]

Email communications strategy, SEO BLOG /

‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it? Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see what the subscribers will perceive of their email. Email marketing, today, is about delighting prospects

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Understanding AdWords keyword match types for manufacturers

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard

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Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant

SEO BLOG /

With 902 million daily logged in users sending 38 billion messages daily, WeChat is China’s social networking platform of choice. It has evolved into a one-stop shop for the everyday needs of the Chinese, enabling them to socialize, make payments, shop online for luxury goods, and search for relevant information while travelling – all without

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Understanding Affiliate Marketing Industry That Gives You a KING size Lifestyle with Ricky Ahuja

Blogger's Interviews, SEO BLOG /

Share on Pinterest I am doing affiliate marketing since 2012, and I have shifted my life from being a middle-class poor guy to a world-class traveller. This one industry has given me so much that I cannot thank enough. Back in those days (2012-2014), I was doing affiliate marketing with SEO tools, hosting, Plugins etc.

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Understanding and adapting to dynamic search results

All Things SEO Column, Channel: SEO, Google, Google: Universal Search, Google: User Interface, Google: Web Search, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Engagement, SEO: General /

Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent of all Google mobile search queries. And of course, Google is constantly adjusting their SERP

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Understanding the interplay of SEO and a 5-star reputation

Channel: Local, Google: Google My Business, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal recommendations, BrightLocal’s 2017 Local Consumer Review Survey found. It’s not a matter of if your business will

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AdWords Auction Insights report: A key to understanding the competition

AdWords Auction Insights, Google AdWords, PPC, SEO BLOG /

People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors. In our personal lives, it does not often

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Why Online Polls Are Critical To Understanding Your Users

Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, CRO, CRO for PPC, Landing Pages, SEO BLOG, user experience /

October 20, 2017 Polls. They’re distracting. They’re inconvenient. They’re annoying.   Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have.   Today we’ll learn how polls can help us better understand our user’s

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