The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way we do our marketing. The problem is that while we’re all keen to embrace innovation […]
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by
3 ways artificial intelligence (AI) will transform ecommerce in 2018 Read More »
…And you won’t be able to tell the difference 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product descriptions that look as if they were penned by a trained copywriter. The future has
Yes, a robot can write your advertizing copy – here’s how Read More »
8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping and the eyes widening. IBM’s Watson had struck again – a Machine Learning (ML) program
5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they’re treated. No wonders that ‘voice of customer’ has been the concern for marketers from some years now. Download Premium Resource – AI and Machine
Improving social customer experience using AI powered sentiment analysis Read More »
Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it’s way up the hype cycle, Artificial Intelligence won’t be uniformly adopted. It will be a better fit in certain sectors and for businesses of a particular type. As futurist William Gibson put it: “The
Artificial Intelligence adoption in different sectors Read More »
How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language
Chart of the Day: Mergers & Acquisition activity involving AI companies is increasing rapidly. First people build things in their garages. Then the startup ecosystem develops. Then the tech gets noticed. Then the big players start realizing how disruptive it will be, and they start buying up the startups so they’re the ones doing the
M&A activity shows growing excitement surrounding AI tech Read More »
Are you embracing AI to improve your ad campaigns? Throughout the last year, artificial intelligence (AI) and its multitude of uses for marketing have become more and more obvious. While many brands were hesitant to explore the plethora of benefits it offers, 2017 is seeing brands dipping their toes into the AI waters, ready to embrace
3 Ways Artificial Intelligence Will Affect Marketing in 2017 Read More »
