branded search

Google Sandbox: Is it still affecting new sites in 2019?

Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. The main idea behind it is that new websites may not be as relevant …

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How to conduct a branded search audit

Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is …

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How did the Gillette video impact search traffic?

Over the past couple weeks there was a lot of media coverage, in both traditional and social mediums discussing the Gillette “The Best a Man Can Be” ad. The ad has a lot of layers to it. But for the search engine marketing crowd, we know one of the most important questions is, “What was …

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Branded search vs direct search: How to optimize for brand-driven queries

So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? A few days ago Joy Hawkins posted a very insightful thread distinguishing between two important brand-driven search queries: Branded searches are searches for brands that you sell (even if it’s a part of …

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