Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to be transparent in how they do business. But what is brand transparency, exactly? Why is […]
Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will inevitably become a consideration as the business expands and the operations side becomes more complex.
Quick Guide to Choosing the Right CRM Software for Your Business Read More »
Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of their best performing CRM platforms – the Sales Cloud Lightning Essentials – will be available
Salesforce Offers New AI Features to Small Businesses Read More »
The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in. The internet—or at least Google, Facebook, Microsoft, and Amazon—hold about 1,200 petabytes,
5 Ways Data Visualization Benefits Your Business in 2017 Read More »
Made You Look! 3 Creative Marketing Tips to Help Your Business Stand Out In order for a brand to appeal to consumers, it must stand out from the competition. Fortunately, this doesn’t mean your business has to set up an inflatable tube man out front; creative marketing simply means that when other brands zig, yours
Made You Look! 3 Creative Marketing Tips for Your Business Read More »
