An updated look at Alpha-Beta in a world of close variants

A/B testing, Alpha-Beta, Analytics, close variants, Content, exact match keywords, Google, Google algorithm, google algorithm updates, SEO, SERP, traffic /

Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords. For advertisers using […]

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