Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Companies thrive, and their…
Customer Marketing
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We recently chatted with Sarah Moore, Act-On’s senior customer marketing manager, acting on the customer feedback you’re receiving, both good and bad. Most companies claim to be customer-centric. But to…
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We recently chatted with Sarah Moore, Act-On’s senior customer marketing manager, acting on the customer feedback you’re receiving, both good and bad. Most companies claim to be customer-centric. But to…
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As we reflect on the past year, we are most grateful for our customers, our co-workers, and our passion for empowering marketers like you, with top-notch marketing automation We realize…
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As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and…
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“Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might…