Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career Read More
Customer Marketing
4) Improve PPC Campaigns When done right, pay-per-click (PPC) advertising is a great way to increase brand awareness, drive site traffic, and generate conversions. When done Read More
What are your priorities in terms of product innovation to make Act-On an even more competitive platform? One of the things that I’ve seen in my Read More
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention Read More
Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most Read More
Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Read More
We recently chatted with Sarah Moore, Act-On’s senior customer marketing manager, acting on the customer feedback you’re receiving, both good and bad.Most companies claim to be Read More
As we reflect on the past year, we are most grateful for our customers, our co-workers, and our passion for empowering marketers like you, with top-notch Read More
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping Read More
“Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though Read More