digital agencies

Why agencies are feeling ‘meh’ about automation

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why. 1. We’re losing sleep trying …

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Digital agencies are hiring, focusing on retention in 2019

Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competition for talent as a key issue for their businesses. Many agencies say they are meeting hiring challenges head-on and are focused on growing and retaining …

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Client in-housing, competition for talent top digital agency concerns

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet …

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