You know, there isn’t a whole lot to talk about with this cartoon. The animals in the office I’ve discussed before. The joke is fine, but nothing special. Even the background, while nice, isn’t particularly interesting. (Except for those L-shaped windows on the building on the right. I stole that idea from the late great […]
Always Focus on Whether Job Applicants Have the Skills Your Business Needs Read More »
I’m going to talk about this cartoon not so much for what’s in it, but for what’s not. The name of the person on the other end of the phone. Normally, I have a specific name there to help ground the cartoon in a little specificity, but this time I think I thought about
Believe It or Not, He’s had a Few Assistants Quit on Him Read More »
Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember
If I remember correctly I lifted “defy expectations” and “drive innovation” off the blurb section on the back of some business advice book. I mean, I guess they’re good things to say/do, but they also read a little hollow or undefined to me. I could defy expectations by wearing a gorilla suit to work. I
In the Business of Buzzwords? – Small Business Trends Read More »
So you’re saying to yourself, “Mark, this is a basic language joke. You replaced ‘chute’ with ‘legal’ and drew up a funny image. I could’ve done that. Pshaw.” OK, first off, nice use of the word “pshaw.” Secondly, yes, it’s a play on words, but I’ve never seen it before. And I suspect it’ll sell
When Looking at the 30,000-Foot View, Don’t Miss the Details Read More »
By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you
4 Companies That Use Humor in Marketing (And How You Can Too) Read More »
Normally, I let my terrific assistant take care of all of my shading duties, but I had this vision of how I wanted this time/space portal thingy to look, so I took it on myself. Big mistake. It took me a good three hours of playing and tweaking and squinting and starting over to get
Just Another Day at the Office – In The Twilight Zone Read More »
