E-commerce & Social Media

Building Community Is the Key to Retail Success: Interview with Entrepreneur Nichole MacDonald

By Felena Hanson Launching a new direct-to-consumer handbag line is more than a long shot in an extremely crowded marketplace, never mind attempting to change how people shop online. But Nichole MacDonald, founder of The Sash Bag and online sales channel Lash.Live, has done both. Get inside the mind of this San Diego-based creative business genius …

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If Physical Retail Stores Want to Stick Around, They’ll Still Have to Go Digital

By Michael Schnapf It’s no secret that the foundation has been crumbling out from beneath traditional retailers. According to statistics published by Coresight Research, a whopping 5,864 stores shuttered their doors in 2018; by spring of 2019, number of closures for 2019 had already exceeded the total number of store closings of the preceding year. …

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6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales

By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of …

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Take the Stress Out of Going Global With Your Business

By Rieva Lesonsky Post sponsored by Alibaba.com When you start selling globally, there’s a great deal to think about: shipping and customs policies, how to accept payments from foreign customers, how to market your business overseas, and more. Where do you start? You can take a lot of the stress out of going global by …

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10 Key Steps for Building a Great Small Business Website

By Allison Bowlus Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business …

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Are Small Business Websites Obsolete?

As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see …

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