E-commerce & Social Media

Take the Stress Out of Going Global With Your Business

By Rieva Lesonsky Post sponsored by Alibaba.com When you start selling globally, there’s a great deal to think about: shipping and customs policies, how to accept payments from foreign customers, how to market your business overseas, and more. Where do you start? You can take a lot of the stress out of going global by …

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10 Key Steps for Building a Great Small Business Website

By Allison Bowlus Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business …

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Are Small Business Websites Obsolete?

As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see …

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How to Use Micro-Influencers to Grow Your Business

By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much …

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How Ecommerce Sites Can Increase Traffic Beyond the Holidays

By Rob Toledo Ah, the holidays. Remember them? A time when merchandise practically walked itself from crowded shelves to customer doorsteps — when being an ecommerce site meant checking and rechecking and re-rechecking that your servers could handle daily surges of frantic last minute shoppers. It all seems so far away now. But springtime does …

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5 Signs It’s Time for a Website Redesign

By Leighton Burley Modern, beautiful web design is integral to the success of your digital marketing strategy. A well-designed website can showcase your brand and elevate your business above of your competition, while an outdated or poorly-designed site can inhibit the growth of your company. Your website is where prospective clients make first impressions about …

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