E-commerce & Social Media

The Beginner’s Guide to Protecting Your Online Business Reputation

By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your …

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3 Things to Consider Before Quitting Your Job to Launch a Tech Startup

By Charlene Brown There is mounting evidence that entrepreneurs over the age of 40 may be more successful at building high-growth businesses than their younger, more visible counterparts. According to the authors of the study Age and High-Growth Entrepreneurship, “the average age of the people who founded the highest-growth startups is 45″ and “successful entrepreneurs …

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Building Community Is the Key to Retail Success: Interview with Entrepreneur Nichole MacDonald

By Felena Hanson Launching a new direct-to-consumer handbag line is more than a long shot in an extremely crowded marketplace, never mind attempting to change how people shop online. But Nichole MacDonald, founder of The Sash Bag and online sales channel Lash.Live, has done both. Get inside the mind of this San Diego-based creative business genius …

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If Physical Retail Stores Want to Stick Around, They’ll Still Have to Go Digital

By Michael Schnapf It’s no secret that the foundation has been crumbling out from beneath traditional retailers. According to statistics published by Coresight Research, a whopping 5,864 stores shuttered their doors in 2018; by spring of 2019, number of closures for 2019 had already exceeded the total number of store closings of the preceding year. …

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6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales

By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of …

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Take the Stress Out of Going Global With Your Business

By Rieva Lesonsky Post sponsored by Alibaba.com When you start selling globally, there’s a great deal to think about: shipping and customs policies, how to accept payments from foreign customers, how to market your business overseas, and more. Where do you start? You can take a lot of the stress out of going global by …

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10 Key Steps for Building a Great Small Business Website

By Allison Bowlus Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business …

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Are Small Business Websites Obsolete?

As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see …

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How to Use Micro-Influencers to Grow Your Business

By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much …

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How Ecommerce Sites Can Increase Traffic Beyond the Holidays

By Rob Toledo Ah, the holidays. Remember them? A time when merchandise practically walked itself from crowded shelves to customer doorsteps — when being an ecommerce site meant checking and rechecking and re-rechecking that your servers could handle daily surges of frantic last minute shoppers. It all seems so far away now. But springtime does …

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5 Signs It’s Time for a Website Redesign

By Leighton Burley Modern, beautiful web design is integral to the success of your digital marketing strategy. A well-designed website can showcase your brand and elevate your business above of your competition, while an outdated or poorly-designed site can inhibit the growth of your company. Your website is where prospective clients make first impressions about …

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13 Ways to Design an Effective Landing Page

Whether it’s an informational page about your product or a career section for prospective employees, a good landing page has the potential to generate a lot of growth for your business. In order to do that, though, it must have a clear, concise message and a compelling call to action that encourages visitors to take …

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