Industry Updates

Google Analytics App + Web – The New Frontier In Digital Analytics?

[ad_1] Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, …

Google Analytics App + Web – The New Frontier In Digital Analytics? Read More »

Google Expands Same Meaning Close Variants – So, What Does That Mean?

[ad_1] Just when you thought Google couldn’t make things more confusing – they done did it again.  Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year.  According to Google, “On average, …

Google Expands Same Meaning Close Variants – So, What Does That Mean? Read More »

Two Acquisitions Rocking the Analytics Industry – June 2019

[ad_1] 1) Google Acquires Looker Acquisition Details: On June 6, 2019, Google announced its acquisition of Looker, a business intelligence and analytics startup. The acquisition is set to complete at the end of the year. Acquisition Features: With this acquisition, Looker will join the Google Cloud Platform (GCP) to provide a full end-to-end analytics solution that …

Two Acquisitions Rocking the Analytics Industry – June 2019 Read More »

What Firefox Enhanced Tracking Protection Means for Digital Marketers

[ad_1] What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by …

What Firefox Enhanced Tracking Protection Means for Digital Marketers Read More »

June 2019 Core Algorithm Update & Mobile First Indexing Update

[ad_1] Over the weekend, Google announced they would be releasing a June 2019 Core Algorithm Update today, 6/3/2019: Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this …

June 2019 Core Algorithm Update & Mobile First Indexing Update Read More »

What is ITP2.1 & What Does It Mean for Digital Marketing?

[ad_1] What Is Intelligent Tracking Prevention 2.1 (ITP2.1)? Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven …

What is ITP2.1 & What Does It Mean for Digital Marketing? Read More »