Industry Updates

Google Analytics App + Web – The New Frontier In Digital Analytics?

Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its …

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Google Expands Same Meaning Close Variants – So, What Does That Mean?

Just when you thought Google couldn’t make things more confusing – they done did it again.  Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year.  According to Google, “On average, we …

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Two Acquisitions Rocking the Analytics Industry – June 2019

1) Google Acquires Looker Acquisition Details: On June 6, 2019, Google announced its acquisition of Looker, a business intelligence and analytics startup. The acquisition is set to complete at the end of the year. Acquisition Features: With this acquisition, Looker will join the Google Cloud Platform (GCP) to provide a full end-to-end analytics solution that collects, …

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What Firefox Enhanced Tracking Protection Means for Digital Marketers

What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default, …

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June 2019 Core Algorithm Update & Mobile First Indexing Update

Over the weekend, Google announced they would be releasing a June 2019 Core Algorithm Update today, 6/3/2019: Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet …

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What is ITP2.1 & What Does It Mean for Digital Marketing?

What Is Intelligent Tracking Prevention 2.1 (ITP2.1)? Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days. …

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New Update for Google Call-Only Ads Allows for Additional Lines of Text

Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a …

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Google Ads’ Average Position Metric is Going Away

Earlier this week, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and …

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The Facebook Pixel Update: What It Means & How To Use It

On October 5th, Facebook followed Google’s lead in updating tracking capabilities to include the ability to better track consumers through multiple sites on Safari using first-party cookies. Dig into what this update means and how it might affect your business’ Facebook advertising. Advertisers will now be able to continue to target consumers on many browsers …

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Cross Device Reporting in Google Analytics: What it is & How to Use it

TL;DR – A new Google Analytics feature, enhanced cross device reporting, brings insight into their user tracking across mobile, tablet, and desktop, creating a more holistic understanding of the customer journey. This week, Google announced new Cross Device features to Google Analytics (GA), giving GA users much more insight into how customers interact with websites in …

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