John Lewis

18 companies with brilliant digital strategies – Econsultancy

Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned. There’s a lot to choose from, but here are 18 we think are digital trailblazers. A lot of them are big retail companies and many are born digital but not all of them. Feel free …

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Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta

The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season. But for an unfortunate computer science educator in Virginia, USA named John Lewis, it’s an annual exasperation. That’s because in 2007, Mr. Lewis joined Twitter with the handle @JohnLewis …

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