IKEA

How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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Hooray! Ikea’s long-anticipated Fyrtur smart blinds are finally on sale – BGR

I was talking to someone recently who installs a variety of tech solutions in homes who noted as an aside that smart blinds are very soon going to be the standard, default solution — that there’s just no reason to have the traditional set of blinds anymore, when you can have one that operates at …

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Clever DIY Furniture Packaging Separates Parts Into Individual Steps – TechEBlog

Photo credit: RedditLet’s face it, IKEA, a Swedish-founded company that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, may be the most popular for DIY home accessories, but the pieces are not the easiest to build. For example, you may need dozens of different types of screws, but since they’re all packaged together, …

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Could Ikea dominate the smart home market? – Econsultancy

When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market. In a way, Ikea has made home design accessible, with demographics ranging from students to families able to afford the brand’s fashionable furniture …

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10 Big Companies Setting Great Environmental Examples

By Aaron Viles Last year, world leaders met in Paris to hash out a global climate deal to curb greenhouse gases and prepare countries and communities from the unavoidable impacts of climate change, made so by decades-long feet-dragging and unwillingness to act. While these public solutions are critical to fighting climate change, equally important are …

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