ASOS

Why social proof works so well when engaging Gen Z – Econsultancy

For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed. A grad asked me the other day, “In the days before smartphones, what happened if you agreed to meet someone and got caught up – how would you tell them you were running late?” As …

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What does ASOS’ new returns policy mean for ecommerce? We ask the experts – Econsultancy

Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’. The retailer said that it will be monitoring customers who continually buy and return clothing, with the view to deactivate the accounts of those it deems to be ‘serial returners’. Asos also increased its returns policy from …

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18 companies with brilliant digital strategies – Econsultancy

Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned. There’s a lot to choose from, but here are 18 we think are digital trailblazers. A lot of them are big retail companies and many are born digital but not all of them. Feel free …

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Why ASOS’ Enki has set the bar for retail chatbots

Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media.  Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’.  After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low.  But perhaps …

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Will ASOS’ visual search tool revolutionize the retail industry?

In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android. …

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