social ppc

3 Paid Social Platforms to Diversify Your PPC Investment

On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static. …

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Social Media Advertising: Pros and Cons

May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available …

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Using A Facebook Catalog for Vehicle Sales

April 18, 2018 As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but …

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Facebook Shutting Down Partner Categories

April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts, …

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Facebook Ads For B2B: Presenting The Right Content At The Right Time

According to the State of Paid Social survey, 30% of respondents struggle with manpower when trying to succeed in the social realm.   Social ads require consistent A/B testing & ad rotation to avoid “ad fatigue” Tailoring audiences and segmenting them further in response to results and data takes work Proper budget allocation is needed Monitoring …

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