personalization

How To Connect Website Personalization To Your Email Strategy

At AB Tasty, we’re big believers in the benefits of personalization for marketers – more specifically, of website personalization. Borrowing from ConversionXL, website personalization can be defined as “… the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel”. For an e-commerce site, this might …

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How Chatbots Will Transform B2B Marketing in 2018

This transcript has been edited for length. To get the full measure, listen to the podcast. Chatbots for B2B Marketers NATHAN: One of your recommended hacks for beating the recent Facebook news feed change is with messaging using the Facebook Messenger app. How does a B2B marketer do that? LARRY: Basically what it is, Nathan, …

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11 Digital Marketing Trends You Can No Longer Ignore in 2018

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time …

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Tailored Digital Experiences with Marketing Automation

Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank …

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3 Things About Machine Learning Every Marketer Needs to Know

TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the …

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