Consumers Reveal The Link Between Transactional Emails & Loyalty: A Research Report – Email Marketing – SMTP services

[ad_1] 93% of consumers would consider choosing a rival brand following a negative experience, with frustration from a missing purchase confirmation or e-receipt beginning in seconds. There is an alarming risk to customer retention around business critical transactional emails – regardless of the monetary value associated with these emails. While this still presents an enormous …

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