Google: Accelerated Mobile Pages / AMP

Do or die? Session recap from SMX West

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow. …

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Google working to integrate AMP benefits into future open web standards

Google continues to make major investments in improving the performance of and user experience on the web. This has been primarily through the Accelerated Mobile Pages (AMP) framework, which was first launched in 2015 and has been aggressively developed, promoted, and integrated into publishing platforms ever since. Initially viewed as another proprietary format (even though …

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad …

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link

Making website speed and performance part of your SEO routine

Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of …

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Instapage launches first landing page platform with AMP

Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages. Backed by Google, AMP is an open-source project to create faster loading speeds for webpages …

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