SEO content strategy

How to fix your website if you were hit by Google Medic

Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, “Medic” – Google’s August 2018 algorithm update – affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t …

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Does Latent Semantic Indexing affect keyword research?

Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your …

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How to deal with SERP and traffic drops

It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. Can you imagine the moment it drops one day? Perhaps, this has already happened to …

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Practical keyword research: How to refine your keyword list

A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what people are really searching for online. It’s a simple yet fundamental task that serves as …

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How the winners from Google’s EAT update demonstrates the new standards for content quality

Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since Google announced the ‘broad update’ in August, leading brands have seen some significant and sometimes …

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Swap keywords for topics to start smashing up the SERPs

Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot. As nice …

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