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Creating Remarkable Marketing and Social Media Content That Lasts [with Ryan Holiday]

How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another

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Lowering Brand Bids Can Help Increase Conversions

When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,

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How to Leverage Behavioral Data Across Your Company

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements. The complexity and

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