User experience UX

Mobile visitors are 90% more likely to bounce if your pages load in over 1-5 seconds

Brands across all industries need to rethink their mobile experiences to focus on speed A study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average 3G connection, while over half of your visitors will leave if the page takes longer than 3 seconds. As …

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Why do people do UX research?

Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, over half (53%) conduct user testing, or use user testing results to inform senior management …

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When is the best time to do user research?

Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) also do user research after launching. It isn’t recommended to only do testing after launch, …

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What Psychology Studies Can Teach Us About UX and Web Design Principles

Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a …

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6 Tactics to Improve your Mobile User Experience

Mobile user experience is becoming a key priority for brands as they look to engage with their audiences in this multi-channel, multi-device environment. This ‘mobile first’ index is on the way and, combined with the increase in consumers using voice search, getting the key user experience components for your mobile strategy has never been more …

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