We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on […]
Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year? While we couldn’t possibly review every single change that has been released just these first few months of 2019, and the impact it could have on performance, we can review some key updates from
Bing Ads announced in early April 2019 they are releasing a new ad extension format – Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background Info There are 70 different action types that can be selected for Action Extensions including “Free
Bing Ads Action Extensions: What You Need To Know Read More »
April 9, 2018 In September of 2017, to help improve campaign management efficiency, Bing Ads announced account level association for ad extensions. Fast-forward to this week, you will now also be able to manage account level ad extension associations from Bing Ads Editor, starting with Callout Extensions. Furthermore, Bing Ads will continue to add support for account
Managing Account Level Ad Extensions in Bing Ads Read More »
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics of PPC PPC is used for all types of
The Ultimate Guide to PPC Marketing (Pay-Per-Click) Read More »
December 15, 2017 Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can
Insights from Google’s new Christmas shopping research Read More »
November 15, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not
Promotion Extensions: A Quick And Easy Boost For Ecommerce Read More »
The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only
How to Take Your AdWords Campaign to the Next Level Read More »
