ad extensions

Bing Ads Action Extensions: What You Need To Know

Bing Ads announced in early April 2019 they are releasing a new ad extension format – Action Extensions.  This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background Info There are 70 different action types that can be selected for Action Extensions including “Free …

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Top 3 AdWords Updates of 2017

Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post …

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