Similarly, New York City is considering Int 1894, a law that would introduce mandatory audits of “automated employment decision tools,” defined as “any system whose function is governed by statistical theory, or systems whose parameters are defined by such systems.” Notably, both bills mandate audits but provide only high-level guidelines on what an audit is. […]
The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging
ANA announces new measurement division to enable industry standards, accountability Read More »
What are the ways that we entrepreneurs really want to be remembered? Why is it that we do the kind of work we do and reach out to the people around us? What is the ultimate role of our community and the connections we make? Here at Fizzle, we cannot stress the importance of community
Community & Accountability: Why Staying Social Fosters Success (FS324) Read More »
In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences. Unfortunately, most marketing teams are not prepared to realize the full value of their technology ecosystem and struggle to innovate their marketing programs. As Customer Success Manager (CSM), my clients often
Accountability: Ensuring Positive Business Outcomes Read More »
StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s to come. According to the 2018 Edelman Trust Barometer, user
3 Steps to Enabling Accountability in a Digital Ecosystem Read More »
As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers. Consumer experiences, artificial intelligence and a granularity in tracking that were futuristic hopes not long ago are now commonplace — even expected. Google continues to take the lion’s share
New ways to approach SEO in 2019: Accountability and customer experiences Read More »
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first transparency report focusing solely on political ads, as well as a political
Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. The program adds to an existing anti-fraud effort that already includes an integration with media verification firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. Now,
Amobee launches an Inventory Accountability Program Read More »
Usefulness Content Freshness Communication is key to building the best team for getting a job done. The problem is, many leaders often get in the way. They fall somewhere on the extreme in the “too nice” or “too overbearing” category. If you believe that your leadership
Radical Candor Will Help Managers Balance Accountability and Empathy Read More »
The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry rapidly evolving and bursting at the seams. That was the year the number of martech companies doubled year over year to nearly 2,000 vendors, all the way from just 150 when he began illustrating the proliferation of
Becoming a martech mastermind: Agility, proficiency and accountability Read More »
