accountability

ANA announces new measurement division to enable industry standards, accountability

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging …

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Community & Accountability: Why Staying Social Fosters Success (FS324)

What are the ways that we entrepreneurs really want to be remembered? Why is it that we do the kind of work we do and reach out to the people around us? What is the ultimate role of our community and the connections we make? Here at Fizzle, we cannot stress the importance of community …

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Accountability: Ensuring Positive Business Outcomes

In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences. Unfortunately, most marketing teams are not prepared to realize the full value of their technology ecosystem and struggle to innovate their marketing programs. As Customer Success Manager (CSM), my clients often …

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3 Steps to Enabling Accountability in a Digital Ecosystem

StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s to come. According to the 2018 Edelman Trust Barometer, user …

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New ways to approach SEO in 2019: Accountability and customer experiences

As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers. Consumer experiences, artificial intelligence and a granularity in tracking that were futuristic hopes not long ago are now commonplace — even expected. Google continues to take the lion’s share …

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Google’s political ad transparency report & library offers more accountability around election ads

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first transparency report focusing solely on political ads, as well as a political …

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