Many big businesses owe their success to a top-notch SEO firm who has helped them achieved their goals. Scott Services is one such firm whose main goal is to provide excellent service to companies both local and global. https://www.scott.services/seo/seo-company/ helps many companies and brands across the world to achieve high ranking status in popular search […]
When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual – not just the authority of the website/brand as an entity. For ecommerce
How Ecommerce Websites Can Achieve E-A-T Quality Read More »
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that
3 Ways to Achieve ABM Success Based on Research| Marketo Read More »
For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. However, according to the Harvey Nash/KPMG CIO Survey, the recent surge in adoption of AI and chatbot technologies means some 60% of UK CIOs report leadership teams are now also looking at
Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own Read More »
Marketing Podcast with Petra KolberPodcast Transcript This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity. With 25 years of experience in the fitness industry, Kolber has
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Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Would you consider yourself a protectionist? I certainly would not consider myself a traditional protectionist, but I wonder if there’s times when viewing my view of the world through other people’s lens has
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Some of the world’s most successful businesses are part of a cooperative. There are many benefits of being part of a retail cooperative, in which a number of smaller sellers unite in one location and the co-op is generally owned and controlled by one or more of its members. One key advantage is that retailers
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Although the 40 hour work week has long been a staple of the American workplace, the fact remains that it no longer accurately depicts reality. A 2014 Gallup study found that the average full-time employee in the United States works about 47 hours, with nearly half of respondents working at least 50 hours a week.
StartupStockPhotos / Pixabay Mentoring is not a new concept with the more forward-thinking companies developing mentoring programs for their executive talent. Some specifically aimed at women. Yet findings show that despite comprehensive mentoring women are still not getting the same amount of promotions as men, or indeed receiving the same quality of promotion as men.
Sponsoring as Well as Mentoring Needed for Women to Achieve Read More »
Top sales performers are those who achieve or exceed their targeted sales goals. With everything a value-added reseller has going on between juggling their clients and looking for new prospects, it can be difficult to hit sales targets every single month. Why is it that resellers fall short of their goals some months? On closer
