Business Strategy

The A-to-Z of Viral Marketing (+ Infographic)

We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. …

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5 Successful Virtual Teams & Why They Work

Great examples of successful virtual teams exist across industries and working styles. They come in all shapes and sizes, they consist of a multitude of skill sets, and they face unique challenges. But to help you solidify how such different people can come together to form effective virtual teams, we explore five examples of virtual …

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4 Business Exit Steps All Business Owners Should Take—Even Those Just Starting Out

If you’re in the throes of building a company, you are likely not even thinking about what comes next. But now is also the time to start planning the long-term strategy for your exit. To one day pull off a successful—and profitable—business exit, there are four important steps. 1. Start planning early Do you remember …

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Monetizing Intellectual Capital

Your most valuable business asset may not be the raw materials, cash reserves, or even the technology found within your company. It’s the knowledge of the people on your team. Yet, a good number of executives overlook the value of this collective knowledge, commonly called Intellectual Capital. Case in point: Several years ago, I attended …

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What to Consider When You’re Considering Moving Your Business

When Siyata Mobile was seeking greater access to capital to support its growth plans, the wireless provider turned to an international solution. The company engineered a reverse takeover transaction that allowed it to move ownership of the business from Israel to Canada. Siyata’s valuation increased more than fivefold within the company’s first 27 months on …

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Do You Need a Brand to Start a Business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, …

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