Adaptive

Enterprise Performance Management Market 2019 Global Research Report- Adaptive Insights, Anaplan, BOARD International

As per a new research report titled Global Enterprise Performance Management Market Size, Status and Forecast 2025, the forenamed market delivers extensive analysis of market trends and shares. It’s an insightful data for all the players operating in the market. The report provides invaluable insights of the players impacting the market such as their size, …

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Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending

It’s the eve of a major international trade show, and you’re setting up your drip campaigns to message all the new leads you’re going to collect before the night’s over.  You know you want to schedule the first follow-up email three days from now, but at what time? Staring blankly at the time field, you …

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4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

If they aren’t already, forms should be a staple of your marketing strategy. While forms don’t get the same attention as other digital marketing methods, they can be extremely effective in improving your lead gen efforts, and helping you transform your inbound and outbound marketing strategy. But why are forms so important and effective? First …

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Evolving MarTech 2.0: The Adaptive Marketing Platform

MarTech 1.0 Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland and impersonal that seemed to know nothing about you? Wouldn’t you delete it without a second thought and question whether that brand deserved …

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Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Artificial Intelligence is all over the news these days,  yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you …

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