Kelcie Rivera – May 13, 2020 In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy. Here are a […]
3 Ways to Use Google Trends to Adjust Your Digital Marketing Read More »
30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance. A pandemic is not the time
COVID-19 has altered paid search: How marketers can adjust strategies Read More »
Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we’ve been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip
7 Ways to Adjust Your SEO Strategy in Uncertain Times Read More »
This new age of social distancing has quarantined folks waving at each other instead of shaking hands, smiling a greeting instead of hugging and limiting any concept of kisses to foil-wrapped dollops labeled “Hershey’s.” Doctors and nurses may make physical contact behind gloves and a mask, but how has the Coronavirus effected sex educators who
Sex Educators Adjust To Work In The Age Of COVID-19 Social Distancing Read More »
Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding your customers is critical right now, and it is time to adapt your approach to CX. When it comes to your VoC program:
Evaluate And Adjust Your VoC Program To Improve CX During COVID-19 Read More »
Acquiring users for mobile games isn’t the sexiest part of the game industry. But it’s a critical one. And so I was happy to get caught up on the subject of the highly automated and strategic process of acquiring new users through mobile advertising campaigns. I moderated a panel on the subject at Adjust’s Mobile
Adjust panel: The state of user acquisition for mobile games Read More »
The new iPhone 11 series of phones brings a new way to frame and shoot photos that gives you flexibility after you’ve snapped that shot. The iPhone 11, 11 Pro, and 11 Pro Max all bring in detail outside your framed preview from the next widest lens as you point at a scene in both
I’ve hired and worked with more than a handful of public relations agencies over the past 15 years. I fired them all within a year or so. It’s not that they were bad. Quite the opposite. They all came highly recommended. Some of the best in the industry. They were doing their best, but I
The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust Read More »
Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is assistant professor of communications and director of undergraduate and graduate communications programs at Maryville University.
Instagram Removing Like Counts – How to Adjust Your Marketing Strategy Read More »
Google’s John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not. So for the adult industry, or pharmaceuticals, health, finance, etc – does the algorithm work differently. John said Google doesn’t think about it that
Google Does Adjust Algorithms For Categories Of Queries But Not For Industries Read More »
