competitor analysis

How to use web scraping to automate competitive content analysis

Web scraping is one of the best tools for competitive content analysis. It allows to automate data collection and get the deepest insight into competitors’ content What do you usually do when you want to purchase something or learn a new skill? You take your smartphone or laptop and search for reviews and how-tos trying …

How to use web scraping to automate competitive content analysis Read More »

Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am …

Three tools providing actionable competitive research insight Read More »

Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore.  Luckily, over the years, it has become easier to analyze and monitor …

Five backlink analysis tools agencies should try out Read More »

Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a …

Social listening 101: Six crucial keywords to track Read More »

How to speed up SEO analysis: API advantages for SEO experts

Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization processes, experts use special tools and software. But it’s not always sufficient when analyzing the …

How to speed up SEO analysis: API advantages for SEO experts Read More »

A quick guide to SEO in 2019

Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search …

A quick guide to SEO in 2019 Read More »