competitor analysis

7 Ways to Adjust Your SEO Strategy in Uncertain Times

Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we’ve been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip …

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How to use web scraping to automate competitive content analysis

Web scraping is one of the best tools for competitive content analysis. It allows to automate data collection and get the deepest insight into competitors’ content What do you usually do when you want to purchase something or learn a new skill? You take your smartphone or laptop and search for reviews and how-tos trying …

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Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am …

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Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore.  Luckily, over the years, it has become easier to analyze and monitor …

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Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a …

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How to speed up SEO analysis: API advantages for SEO experts

Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization processes, experts use special tools and software. But it’s not always sufficient when analyzing the …

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A quick guide to SEO in 2019

Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search …

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The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019

With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and …

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Market Research 101 – Gaining insights from a Competitor Analysis

The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either Getting an edge over your competitors is important, and only possible when you truly and deeply understand the competition. Which brings us to one …

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Ways to Gain Competitor PPC Insights

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but …

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In-Depth Competitive Device Trends Analysis

May 14, 2018 Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds – device analysis and …

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