Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression […]
Adjust unveils a new standard to combat fraudulent ad clicks Read More »
Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great. Similarly, the fast food chains that don’t adjust will not do as well as those that
Brands That Adjust to the New Economy Are Going to be More Successful Read More »
There has been an increased focus on content marketing as part of a digital strategy over the last few years. 2018 will be the year that more brands will realize the potential of branded content and how this can lead to a successful marketing strategy. As content becomes a greater priority, there are also growing
5 tips to adjust your content marketing strategy for 2018 Read More »
It is August and the talk about holiday shopping has already begun in earnest. According to ComScore, for brands without plans to get in front of consumers early, this can pose a threat. It can also be seen as an opportunity for those who want to meet the rush early. Trend: People Shopping Earlier for
Trend: People Shop Earlier for the Holidays — Adjust Your Marketing Plans Read More »
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for each app that is installed within the time window surrounding
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs Read More »
The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the Apple App Store – it’s a good way to
