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7 Dead Simple Social Media Marketing Tactics That Still Work Today

The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.” And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other …

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6 Awesome Ways to Use SEO for Customer Acquisition

We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing …

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How to Decrease Your Marketing Budget without Hurting Your Business

One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount …

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