geralt / Pixabay If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to go along with its website), then discoverability is going to be an important concept for you. It’s not enough to have a killer app—you also want to make sure you have a […]
The Increasing Importance of SEO in App Discoverability Read More »
When Ivan Rivera expanded his e-commerce business to include a brick-and-mortar location, he found himself spending more and more of his limited time helping customers in the store. His morning subway ride had become the only spare moment in his day he could spend on marketing emails. Like many small-business owners, Ivan needs a marketing
Introducing Campaign Creation in MailChimp’s Mobile App Read More »
August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will
Google Pushing App Install Campaigns To Universal App Campaigns Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google lite app, Bing dynamic search ads & Pinterest zoom Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and
Google AdWords Universal App Campaigns to Replace App Install Campaigns Read More »
For mobile app users, security is top priority and this is something you need to know when developing an app for your small business. App Privacy Concern For example, 82 percent of users want clear reasons why your business app is requesting their personal information , a new study has found. If you’re asking someone using
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All
AdWords app-install campaigns to sunset as Universal App Campaigns take over Read More »
It happens. Your connection is lost in the middle of a payment via a mobile app and you keep wondering where that money went. Now imagine, a patient wearing an IoT monitoring device when the connection fails. The medical data gets lost forever. A user of a map app is trying to follow the verbal
Why It’s Important for Your Business to Make Your Mobile App Work Offline Read More »
August 3, 2017 While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is
Audience Targeting Tactics For Facebook App Install Ads Read More »
This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term. SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice. Over on Threadwatch, a question
