My daughter is nine (soon to be 10). And, apparently, age 9 is now the socially acceptable time to ask for (and in many cases, receive) a phone. In fact, it’s happening earlier than age 9, believe it or not. Some of her friends had phones TWO YEARS AGO (yep–second grade folks). For all I […]
The App That Few Marketers Are Talking About (But Probably Should Be) Read More »
As web search evolves into more predictive, intelligent models, Google’s working to evolve their app to meet the rising demands of the modern consumer. Back in 2012, Google introduced Google Now in their mobile app – Google Now is effectively a basic digital personal assistant, using your search history, appointments and other factors logged in
Google Introduces New, Personalized Information Feed to Improve the Utility of Their App Read More »
JuralMin / Pixabay Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is
How to Write an App Description That Drives Local Downloads Read More »
Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket
The most brand-safe app category is not what you’d expect Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO Read More »
Messaging apps are here to stay. Even big tech names such as Facebook, Apple, and Google are battling it out on the field. So, it is no wonder that Amazon may now be working on having its own messaging app called ‘Anytime.’ Amazon has reportedly started surveying its customer on what features are important to
Is Amazon Building a New Messaging App Called ‘Anytime’? Read More »
Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest a great deal in user acquisition. But there’s a remedy for app desertion, and it requires a more user-centric approach to in-app marketing. That means not just building
4 things missing in your app that are costing you users Read More »
Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ within five years. Zuckerberg has described video as a ‘mega trend’, of the same magnitude as mobile, which is why they’ve made video a key focus moving forward – and why we can expect to see more video-aligned products and options
Facebook Continues Video Push, Adding New Group Video App and TV-Like Content Read More »
In an effort to empower its community of creators and gain a larger piece of YouTube’s pie, Facebook has announced that it will launch a standalone video creation app which will be integrated into Facebook Live later in the year. Making the announcement at VidCon on June 23, Facebook said that the app will enable video
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