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Why Live Video Needs To Be Part Of Your Content Marketing Strategy

Why Live Video Needs To Be Part Of Your Content Marketing Strategy For most small businesses, the key focal point of any content marketing strategy has traditionally been written content – whether it’s blog content, whitepapers or case studies. The problem, however, is that big social media companies like Facebook are now putting increasing pressure …

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How Writing One Piece of Remarkable Content Can Change Your Business…and Your Life

Inspire, educate, entertain. If you keep these three words in mind while you build your business, you open yourself to tremendous possibilities when it comes to content. Books, blog posts, classes — any creation with which you can provide value — can change your opportunities. Whether it’s for social media or your website, if you’re …

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What Single Grain’s Marketing Focus Looks Like in 2019

Marketing is constantly evolving and, while Single Grain sticks to its core of content marketing, we’ve had to evolve with the advent of new platforms, new features, new media, new content types, etc. And this year is no different. I’m going to open the kimono and show you what the Single Grain marketing team has …

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Customer Acquisition Trends for 2019 & Beyond (with FAQs)

If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data …

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Live Streaming Videos: The Most Powerful Way to Share Content

Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43% …

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Why You Should Consider Launching Your Product on Facebook Live (And How to Do It)

People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie. Facebook and Instagram have taken advantage of this quirk in our genes with their live video streaming features. Brands who live stream appear more …

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